Again an excellent read recommended by Nirupama!
Earlier this year, I got a chance to read Kevin Kruse‘s latest book entitled: Text Me! Snap Me! Ask Me Anything!: How Entrepreneurs, Consultants And Artists Can Use The Power Of Intimate Attention To Build Their Brand, Grow Their Business And Change The World .
I found the book a splendid read with plenty of great techniques for personal branding. I do follow the Kevin- the author, on Twitter and via his newsletter. Based on this experience, I was predisposed to think that his new book would be extremely useful. I am happy to report that I was right! 🙂
The book is full of anecdotes, examples and strategies to build and develop one’s personal brand. In a world fast moving towards ‘riches in niches’, having a USP has become imperative in all fields. Enter personal branding with this book as a helpful guide.
The concepts of ‘Loyal 100’ , ‘Power of Intimate Attention’ were…
View original post 245 more words